Podcasts: Are You Missing an Audio Public?

Note: Original version of this article appears on FlackMe.com and also TalentZoo.com.

Don’t be intimidated by the online audio behemoths that are podcasts. You could be missing a major audience of audio information junkies by shying away from what was once, but is no longer, a technically complex tactic. True, podcasts can also include video, but I am focusing more closely on the simpler version to implement, the audio podcast.

I’m a writer, not a tech guy. But I am savvy enough to type “How to podcast” into a

Apple Podcast Logo

 Google search. Guess what. A bajillion hits came back. Results include free information about how to start and maintain a podcast for little or no money. Here’s one. Here’s another. I’m certain there are even podcasts about how to podcast. There are also plenty of videos with step-by-step instructions and tutorials. Remember what I said about not being intimidated? Here’s why you shouldn’t be: it’s not rocket science. It can be learned. You can even become an expert. And it’s not a bad skill to have in your professional arsenal either, no matter what your specialty is.

When we stop thinking of ourselves as “the people who interact with the media on behalf of the client” and start thinking of ourselves as “storytellers for a client who has something important to say for anyone who will listen,” we will drop the shackles of traditional PR and burst onto a more worldly stage of grass roots interaction on a massive level and find incredible opportunities to reach publics never before considered. And a simple podcast may be a great way for you to move in that direction.

Tyler McNally is a freelance writer and PR professional who specializes in social media and non-profit public relations. Contact him via LinkedIn, Twitter, WordPress, or regular old email: tymcnally@gmail.com.

Tags: social media